Flipkart, India’s homegrown marketplace has partnered with Max Fashion, the retailer known for its strong presence across various fashion verticals. This partnership assumes significance, as India prepares for the upcoming festive season and Flipkart prepares for its annual Big Billion Days, focusing on bringing India’s best fashion brands and collaborating with them to bring the best styles for Indian consumers.
Through this partnership, Max Fashion will be able to get wider market access and make their products across categories including accessories, footwear, womenswear, menswear, and kids wear, available in newer geographies and pin codes.
Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion said, “We are happy to announce the launch of Max Fashion on Flipkart, which is one of our biggest partnerships this year. We believe that the latest trends should be made accessible to all consumers across the country and our partnership with Max Fashion is in line with this vision. .”
Sharing his views on the partnership, Speaking on the occasion Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd. said, “Max Fashion is the single largest fashion brand in India operating across both omni-channel as well as online space. To reach as many customers as possible, we have been rapidly growing, both our retail stores footprint as well as our online presence. .”
The Max Fashion store on Flipkart will have more than 13,000 new styles, and majority of them under INR 1,000 price point.
This partnership with Flipkart enables Max to further democratise fashion by enabling the brand to reach out to a wider array of shoppers through Flipkart’s excellent reach in smaller towns and cities.