Series by Marriott Celebrates its Global Debut, with 26 Openings Across Key Destinations in India
Marriott International, Inc. announces the
global debut of Series by Marriott, part of Marriott Bonvoy’s global portfolio of over 30
extraordinary hotel brands, with the launch of The Fern Hotels & Resorts, Series by
Marriott in India. This new collection brand is designed to celebrate regional character
while delivering the trusted consistency of Marriott’s global standards. The first phase of
openings includes 26 hotels across key destinations in India, bringing over 1900 rooms
to Marriott’s portfolio and marking a significant milestone in the brand’s global
expansion.
Series by Marriott is a regionally created, globally connected, collection brand that brings
together locally recognized hotel groups under the trusted umbrella of Marriott Bonvoy.
Designed for ‘global domestic’ travelers, the brand offers the basics done well –
comfortable rooms, reliable service, and locally relevant experiences that reflect the
character of each destination.
The Fern Hotels & Resorts, Series by Marriott, is the brand’s inaugural set of properties
to open globally, showcasing a collection of eco-sensitive hotels rooted in sustainability
and regional charm. From bustling business hubs to serene leisure escapes, each
property is crafted to fulfill the travel purpose of every guest – whether it’s sealing a deal,
reconnecting with loved ones, or simply taking a moment to pause.
“We are delighted to introduce Series by Marriott in India through our strategic
agreement with The Fern Hotels & Resorts,” said Kiran Andicot, Senior Vice
President, South Asia, Marriott International. “India’s vibrant domestic travel market
and growing demand for dependable, affordable stays make it the ideal launchpad for
this brand. Series by Marriott is about celebrating regional stories while delivering the
consistency and care our guests expect from Marriott. These 26 openings mark the
beginning of a broader rollout, with over 100 planned launches in the coming year.”
First Phase of Openings – November 2025
The first wave of openings under The Fern Hotels & Resorts, Series by Marriott, brings
over 1900 rooms across 26 properties in 23 cities
Guests staying at The Fern Hotels & Resorts, Series by Marriott, can look forward to:
- Grab n Go Breakfast – A packed breakfast box available on request for guests
with early morning departures, to start off the day energized. - Single Lady Traveller Recognition – A curated selection of amenities focused
towards our single lady guests, placed in their rooms in a kit prior to arrival. - Evening Delight – Turndown service with evening chocolates/local treats, and a
personalized goodnight message. - Lamp Lighting Ceremony – A tranquil dusk ritual that honours nature’s rhythm
and invites guests to unwind. - Healthy Sleep – Soaked almonds & raisins with cumin-infused water placed at
the bedside every night, for a restful sleep.
“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has
surpassed all expectations. It is heartening to see such alignment from our partner
hotels. Between our commitment to sustainable hospitality, the industry’s growing
appetite for development, and Marriott’s strong distribution and systems, we look forward
to rapidly expanding the Series footprint across the country.” Suhail Kannampilly,
Managing Director, Concept Hospitality.
All properties under The Fern Hotels & Resorts, Series by Marriott, participate in Marriott
Bonvoy®, the award-winning travel program from Marriott International – allows
members to earn points for their stay at the new hotels, and at other hotels and resorts
across Marriott Bonvoy’s portfolio of extraordinary hotel brands. With the Marriott
Bonvoy app, members enjoy a level of personalization and a contactless experience that
allows them to travel with peace of mind.
Series by Marriott marks its initial launch through a founding deal with Concept
Hospitality Private Limited (CHPL) in India, a key growth market for Marriott
International. CG Hospitality, the hospitality division of the multi-national conglomerate
CG Corp Global is the majority stakeholder in CHPL.
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