Canon India makes positive inroads to new customer domains; optimistic to reach pre-pandemic sales level

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Committed to meeting customer demands and delivering customer delight, Canon India, one of the leading digital imaging companies has maintained a steady growth trajectory in 2021. Facilitated by an increase in sales across various product segments, Canon India expects to be at par with the level of the pre-pandemic year 2019. Continuing to bring forth products backed by innovation with a full lineup strategy, the company has registered growth into new domains for both camera and printing business.

As India continues to be a high-priority growth market for Canon India, the brand aims to bring in India-specific business solutions that cater to the evolved needs of consumers. As the market opens up post the pandemic, the company is now witnessing positive demand across several domains, including cinema cameras and home printing solutions.

Talking about the new avenues of business growth, Manabu Yamazaki, President and CEO, Canon India said, Over the past few months, we have seen tremendous opportunities for us to cater to the evolving customer requirements while expanding our business simultaneously. One of the significant changes has been the remarkable growth in the home printer segment long with the rise in photo printing culture, leading us to introduce multiple new models in 2021. It is indeed interesting to note that the shift in usage pattern during the pandemic has led to a 15-20% increase in demand for Inkjet printers from the home segment when compared to pre-COVID years.”

He further added. “As virtual classrooms became the new norm for educational institutes, we have also seen positive demand for our PRO DV camera models from online institutes, schooling centers, system integrators, and tutors. Additionally, with OTT platforms becoming the new movie halls, we have witnessed substantial growth and impressive sales leads in the past few months for our range of cinema cameras. With this sector picking up pace, we are looking to further strengthen our foothold in this segment.

The prevalent hybrid working culture is also aiding the growth of the brand’s office automation business. As a testament to their leadership, Canon India has also continued to achieve #1 market-share in the A3 and A4 Laser Copier segment for five years in a row with technological innovation and service support being the key pillars of their success. Document management and process automation solutions are at the core of digital strategies in a hybrid workplace. Enabling the same, Canon India has seen an increased demand for its cloud-based document management solutions such as ‘Therefore Online’, that efficiently allow users to capture, secure, manage, access, analyse and automate information even when on the move.

To further strengthen its leadership in the professional printing industry and fuel growth in the digital printing market, Canon recently announced a slew of innovative products- imagePRESS C10010VP, imagePRESS C9010VP, imagePROGRAF TZ 5300 and imagePROGRAF TX 5410. Enhancing the reach of the new imagePROGRAF products amongst customers across the country, Canon has been conducting a ‘Demo on Wheels’ activity as a new strategy. Over a span of two decades, Canon India has been recognized as a pioneer in innovation and the creation of new values through leading-edge and proprietary technologies. Committed to elevated customer experience, reinforced by world-class technology, Canon offers an extended product portfolio, especially in the Indian market

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