Empowering more than 40 lakh Indian households with a sense of pride, India’s Favourite Car – Alto, proudly celebrates 20 years of setting unmatched industry benchmarks. Immensely loved by Alto families, the legendary Alto is testament of an iconic brand that evolved itself with the changing aspirations of young India.
Maruti Suzuki Alto has undergone multiple changes and upgrades in the last 2 decades which has made it more contemporary, feature loaded and aligned to the evolving needs of the customer.
The winning proposition for Alto is its unique blend of compact captivating design, easy manoeuvrability, high fuel-efficiency, upgraded safety, comfort features and low cost of acquisition. Alto today offers premium features such as touchscreen SmartPlay infotainment system, ABS with EBD, Dual tone interiors, Dual airbags etc, to the aspiring entry car buyers.
Speaking on the milestone Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Alto, over the past two decades has changed the way India commutes.
It has ranked as the No.1 selling car in last 16 years and continues to win hearts and surprise Indian car buyers with its exciting value proposition. Alto, today, resonates with over 40 lakh delighted customers thanks to its magnetic brand positioning.
Alto has strengthened its appeal with every upgrade and has become the preferred choice for the first-time buyers. We’ve seen that nearly 76% of Alto customers have selected it as their first car in 2019-20 which has further increased to 84% for the current year.
Today brand Alto is aptly positioned as ‘Desh Ki Shaan’, as it instils a strong
emotion of pride amongst its 40 lakh customer base, a feat unmatched by any other car in India”
Alto was launched in the year 2000, and by 2004 it had already become India’s no.1 selling car. By 2008, Alto reached the milestone of being a part of 10 lakh happy customers’ families. The next milestone of 20 lakh sales was crossed in 2012, followed by 30 lakhs in 2016. Recently in August,