Donatekart launches donation gift card: A nation-first initiative To promote thoughtful gifting this festive season

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Donatekart – a crowdfunding platform that aims to bring transparency in the donation process, has launched India’s first donation gift card. Built on the idea of thoughtful gifting, the Donatekart Gift Card is the best gift you can give this festive season. It encourages people to come together for a cause and transforms lives. The e-gift card can be sent to friends and family for any occasion or celebration with the click of a button.

As part of this unique initiative, Donatekart has partnered with several corporates to democratize workplace giving and encourage employees to support causes that align with the brand values of the organization and also incentivize thoughtful gifting. Through its innovative Corporate Programs Donatekart has engaged brands like DMart, Big Basket, Pedigree, CGI, Rasna International, Amul, HDFC Bank and Yes Bank Foundation along with 50+ other corporates.

Commenting on the launch of India’s first donation gift card, Mr. Anil Kumar Reddy CEO & Founder Donatekart said, “The thought of contributing towards the betterment and upliftment of the less privileged, is something that has always been our driving factor. We realized there was a transparency and clarity issue in the donation system across the country. Donatekart aims to bridge this gap. Our gift card is a perfect example of how thoughtful gifting can help transform lives and every individual contributing towards this change, can witness it. We are hopeful that this will change the way of gifting in India.”

Devised with a novel approach to support the act of giving, Donatekart is striving to bridge the gap between the NGOs and the donors. The donation marketplace allows NGOs to run their campaigns for 35-40 days during which period, they can present their specific needs, publicize the campaign on social media and attract potential donors. In turn, it allows the donors to monitor the transit and ensure their donations have reached the right hands.

The e-gift card process has been made hassle-free and in 4 simple steps – Go to; select an occasion; choose the amount and number of cards; send it to your loves ones. The e-gift card will be delivered to their inbox within minutes! The e-gift card can be redeemed on any campaign on Donatekart for a cause closer to your heart.

As India’s most trusted crowdfunding platform that has a vision to create social impact, Donatekart has till date attracted 10lakhs+ unique donors with over 100cr+ worth of donations that have aided more than 1000 NGOs and 150cr+ products raised. With a mission to encourage more people to donate to NGOs, Donatekart is creating products to become a market leader in retail giving in India. Donatekart is dedicated to acquiring new donors and strengthening relationships with existing ones and aims to have over 10 million donors on the platform in the next 5 years.

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