Goodknight launches Goodknight Gold Flash Lavender variant

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Goodknight launches Goodknight Gold Flash Lavender variant

Goodknight launches Goodknight Gold Flash Lavender variant. Goodknight, India’s leading household insecticide brand, has expanded its portfolio of its India’s most powerful liquid vapouriser Gold flash by launching Goodknight Gold Flash Lavender. Identifying the need to protect families from the mosquito menace while creating a soothing ambience, the brand has launched this variant

Goodknight Gold Flash Lavender is the most powerful liquid vapouriser, with visible proof of efficacy through flash vapours. It releases Lavender scented flash vapours for the first 30 minutes and then, automatically switches back to normal. This ensures the elimination of mosquitoes from all hidden corners and leaves behind pleasant lavender fragrance. The highly porous wick along with heating technology guarantees a quick release of active ingredients for greater efficacy.

Consumers like new fragrances in liquid vapourisers and lavender is a popular choice in terms of fragrance. The new Goodknight Flash Lavender provides the most ideal combination of reliable protection from mosquitoes and refreshing fragrance. 

Speaking about this new launch, Sunil Kataria, Chief Executive Officer – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. We believe in disrupting the category with innovative solutions that help consumers be protected against vector-borne diseases like malaria and dengue. Basis our consumer research, we know that consumers prefer fragrances. Hence, we are exclusively launching the new Goodknight Gold Flash Lavender.”

He further added, “With upgraded heating technology and visible efficacy, Goodknight Gold Flash is a game changer for the liquid vapouriser market in India. Through this offering, we are upgrading users of formats like coils and burning solutions like incense sticks.”

Goodknight is India’s largest household insecticide brand, trusted and loved by more than 7.4 crore households. It ensures families are protected from mosquitoes through its vast range of indoor and outdoor mosquito repellents. Its latest offering, Goodknight Gold Flash Lavender, is introduced with an offer where consumers can purchase it at just INR 70 after a discount of INR 9.

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