MPL continues as long-term principal sponsorship with Kolkata Knight Riders. KKR and Mobile Premier League (MPL), India’s largest E-sports and skill gaming platform, announced today that MPL has come on board as the principal sponsor for KKR on a three-year sponsorship deal.
MPL and KKR have forged a strong partnership that brings together the proficiencies the two brands have in the field of sports, e-sports, and entertainment.
The association with MPL commenced last year in 2020 as they bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR)in the Indian Premier League (IPL) and Caribbean Premier League (CPL) respectively.
Taking the relationship forward, the three-year sponsorship deal begins this year with the 14th edition of IPL 2021 and will go on till the year 2023. KKR and MPL will look to create greater fan engagement opportunities and unique experiences that bring the game closer to the audiences.
The 14th edition of Indian Premier League will begin on April 9, 2021. The two-time Indian Premier League (IPL) champions Kolkata Knight Riders (KKR) will play against the other 8 teams in 14 matches. KKR will play their first match for IPL 2021 on April 11 at the MA Chidambaram Stadium in Chennai.