Renault India Private Limited (RIPL), the Number one European car
brand in India, is proud to announce the launch of its trailblazing campaign, “Renault Experience
Days.” This innovative and immersive initiative promises to redefine the way Indians experience and
engage with the brand.
Renault will be introducing two exceptional initiatives: the “Showroom on Wheels” and the
“Workshop on Wheels,” as part of this nationwide campaign, spanning at 625 locations spread
across 26 states, 3 Union Territories. This historic campaign marks the first-ever introduction of
such an activity in the Indian market and signifies the beginning of a remarkable transformation for
Renault in the country.
The “Renault Experience Days” campaign is a testament to Renault’s commitment to innovation and
customer-centricity. By bringing the showroom experience directly to the customers’ doorsteps
through the “Showroom on Wheels” and providing convenient and efficient vehicle servicing with the
“Workshop on Wheels,” Renault aims to create an unparalleled and delightful experience for Indian
consumers. Along with these, Renault Experience Days will also provide the on spot test drive,
booking and car finance options in all 625 locations, which will make one stop solution for the
customers.
Mr.Sudhir Malhotra, Vice President Sales Marketing at Renault India Private Limited (RIPL),
shared his excitement about the initiative, stating,, “We are thrilled to introduce the ‘Renault
Experience Days’ campaign in India, a country that holds immense importance in Renault’s strategy.
This unique initiative underlines our dedication to crafting customer-centric experiences that exceed
expectations. With the ‘Showroom on Wheels’ and ‘Workshop on Wheels’ initiatives, we aim to break
barriers and reach out to customers in every corner of the nation, strengthening our connection with
the people of India.”
Renault’s exemplary performance in its home country, France, where it currently holds the top
position in terms of sales volume, and securing the second spot in Europe, are testaments to the
brand’s commitment to excellence and constant innovation. The launch of “Renault Experience
Days” signifies the next phase in Renault India’s growth trajectory, as the company leverages this
initiative to make a profound impact in the Indian market.
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