Aptech Limited announced the launch of its EdTech initiative –christened it ProAlley.com.
Aptech Limited,a pioneer in the non -formal vocational training business in the country for over 3 decades now has entered the EdTech segment with its latest brand addition –ProAlley.com. The brand intends to reach out to a new segment of audience who are self -paced learners wanting to learn and make a career in the growing media& entertainment industryfrom the comfort of their homes. While theinitial offerings of the brand will focus on the growing media & entertainment, AVGC segment given the mass employment opportunities; however it will not be restricted to this segment alone. With the launch of ProAlley.com, Aptech Ltd now has all forms of delivery models in its business arsenal – Offline, Remote, Live and Self- Paced.
Dr Anil Pant, Managing Director and CEO, Aptech Limited said, “We are ecstatic to be announcing our entry in the EdTech segment. This has been a dream project for Aptech Limited to be a bricks & clicks model. Our Ed-tech initiative is for self- paced learners, freelancers, influencers, content creators – literally anyone looking to equip themselves with new skills, looking to make a career in the media, entertainment or AVGC segment.I have said this before that AVGC industry is in a steady stage of its flight, where IT sector stood about 20 years ago. This is a great time for students who are making major career decisions at this point in time to actually work on skills that not only helps them get their first job but makes them highly employable. While the initial offerings of the brand will focus on the growing media & entertainment & AVGC segment; it will however not be restricted to this segment alone. We will plan to include courses from other segments where mass employment opportunities are available such as beauty & wellness, retail & hospitality amongst others. We are also planning to make this available to markets outside India. ”
Aptech Limited houses some of the most iconic education brands in the country including Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech International Pre-school, Aptech Aviation Academy, Aptech Learning amongst others. ProAlley.com is the company’s newest brand addition to deliver authentic & professional creative courses purelyonline. ProAlley.com will extend Aptech’s philosophy/ mission on employment driven education and job enablementby focussing on skilling& up-skilling the new age tech user.
ProAlley.com officially launched on September 16th, 2021, is for the new-age user with hi-tech features and a quick, user-friendly tech- fuss free interface. The ProAlley Advantage includes self -paced learning with easy to follow courses offering hands- on learning with a complete skill driven approach.The curriculum offered by the brand is developed by the industry experts having over 30 years of experience in the field of media, entertainment & AVGC (Animation, VFX, Gaming, and Computer Graphics) segment.The brand offers two plansto opt from, ‘Pro’ and ‘Pro-Plus’.
Both the plans offer certification courses.‘Pro-plus’has additional benefits including creating & enhancing portfolio with guidance from experts, placement assistance*, personalised one-on-one mentor connect programs and real time graded & evaluated assignments.