Blue Star Limited, today unveiled its new comprehensive range of ACs including a
‘best-in-class affordable’ range and a ‘flagship premium’ range, for this summer season.
Overall, the Company has launched nearly 75 models across the spectrum of inverter,
fixed speed, and Window ACs, and across price points to cater to every consumer
The Company, having strategically repositioned itself as a mass premium brand in 2020,
is since then augmenting and leveraging its manufacturing, R&D and innovation
capabilities to roll out new, differentiated and best-in-class ranges of affordable split ACs
to cater to price sensitive consumers and first-time buyers, especially in the Tier 2, 3, 4,
and 5 markets.
Blue Star has also deployed a Total Cost Management (TCM) programme to maximise
efficiency across the entire cost-value chain in order to achieve cost leadership.
Blue Star Climatech’s new automated and smart factory at Sri City
Blue Star being a strong proponent of the Aatmanirbhar Bharat Abhiyaan, the Company,
through its wholly owned subsidiary Blue Star Climatech Limited, has set up a
state-of-the-art manufacturing facility at Sri City. Blue Star Climatech commenced
commercial production of room ACs at this facility in January 2023. Blue Star will source
some of its new products from here. This new automated and smart factory is equipped
with the latest automation techniques and tools for its assembly line and material
handling, amongst others, as well as has extensively deployed a slew of initiatives
towards IoT and digitization. The Company lays strong emphasis on sustainability and
hence has also rolled-out numerous initiatives on this front such as installing advanced
affluent treatment plant, engaging in rain water harvesting, and installing solar power.
Besides, the Company being closely associated with the Green movement, has applied
for the IGBC Gold Rating for this facility.
Located closer to the Southern ports, the Sri City Plant will enable efficient logistics
management for the Company by ensuring speedy movement and containing cost.
The setting up of this Plant will also benefit the local communities in and around its
The Company has so far invested approximately Rs 350 crores on this Plant (of the total
Rs 550 crores planned in a phased manner over a few years, for this project). The Plant
commenced production on January 1, 2023, and will make about 3 lakh units in its first
year and will gradually scale up production to 1.2 million units, thereafter.
New range of ‘Best-in-Class Affordable’ ACs
This new range comprises 3-star, 4-star, and 5-star inverter split air conditioners which
are available in various cooling capacities ranging from 0.8 TR to 2 TR at attractive
prices starting from Rs 29,990.
As the 1.5 TR 3-star inverter segment is the largest in the category, Blue Star has rolled
out several compact and entry-level affordable models in this segment as well.
The new range is embedded with various customer-friendly features and specifications
such as ‘Turbo Cool’ for fast cooling; Convertible 5-in-1 cooling where the customer can
vary the cooling capacity upwards or downwards; NanoBlu Protect Technology and
Hydrophilic ‘Blue Fin’ coating, for both IDUs and ODUs, to prevent coil corrosion and
leakage, and for longer life, respectively; ‘Eco-Mode’ for energy-saving; ‘Comfort Sleep’
function that auto-adjusts the AC temperature during night time for better comfort of
occupants as well as for power saving; 4-way swing for uniformity; and ‘Self-Diagnosis’
for easy troubleshooting. Besides, these ACs have a metal enclosure for their PCBs to
ensure additional safety.
The entire inverter range uses R-32 eco-friendly refrigerant.
All Blue Star inverter ACs are Smart Ready and can be upgraded to Smart ACs by the
addition of a separate smart module.
Another important aspect of Blue Star’s inverter ACs is that they have a wide operating
voltage range, thus eliminating the need for an external voltage stabiliser. While this
results in savings on the cost of the stabiliser, it also does away with the need for space
to mount one beside the AC.