DealShare innovates its business strategy plans to on-board 1000 franchisees across 50 cities.
DealShare, one of India’s fastest-growing e-tailer today announced that they are planning to strengthen their operations as well as aggressively expand their market presence by adopting innovative strategies.
As part of the brand’s new business strategy, DealShare will be adopting ‘Franchise Model’ in all towns below 5 Lac population.
Inspired from the dealership model that FMCG companies follow, in this model while DealShare will take the onus of business generation, and franchisees will be responsible for addressing the demand as well as stock keeping.
In a phased manner, DealShare plans to on-board 1000 franchises across 50 cities by December 2021.
Commenting on this new initiative, Mr Vineet Rao, Founder & CEO, DealShare, said, “At DealShare, our vision has always been to take ecommerce to the next level. Be it the product array or offers or even the business models we have been always experimenting and trying to provide our stakeholders with the most optimal experience. The franchise model is a testimony of this. With this innovative model, we are aiming to increase DealShare’s market presence from the current 25 locations to 100 locations by December 2021. We also plan to venture into 10 new states by 2022, covering 500 serviceable locations.”
From a new market expansion perspective, DealShare is looking at venturing into a large number of cities in Gujarat and Rajasthan.
For DealShare, which recently raised $21 million during their Series C funding, the focus has been to utilize the freshly acquired capital to expand their footprint pan India, strengthen their technology and built their talent pool. Through the new franchise model, DealShare would instrumentally boost their market expansion process by 2X.