FanPlay IoT redefines sports engagement with Microsoft Azure

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Sports IoT platform FanPlay IoT is using Microsoft Azure to drive innovative engagement experiences for fitness and sports enthusiasts.

Through the integration of advanced wearable technologies with deep analytics and cloud, FanPlay IoT enables fans to experience sports and fitness activities in a more interactive manner.


The platform captures the emotions of sports enthusiasts, through wearables and IoT devices, and quantifies fans’ expressions through a unique FanEmote metric derived from a combination of verbal,
emotional and motion vectors. The platform also offers tips to help users realize their health and wellness goals and offer expert advice from sporting legends and coaches. In addition to real-time interaction with
their favorite players, users get rewarded on the platform by sponsor brands associated with FanPlay IoT .


Sangeeta Bavi, Director, Startup Ecosystem, Microsoft India said, “We are excited to collaborate with FanPlay IoT to enhance the experience of sports enthusiasts around the world on their unified digital experience. Being powered by Microsoft’s scalable and secure cloud platform allows FanPlay IoT to engage with varying audiences and improve their experiences with intelligent feedback loops.”

FanPlay IoT has deployed its platform during the 13th edition of Indian Premier League (IPL) to augment engagement for the fans of Chennai Super Kings (CSK). The platform helps CSK sense motions and emotions of millions of its fans on a real-time basis during IPL 2020.

FanPlay IoT ’s sensing network, including their app and a variety of wearables and IoT devices, combined with the social media integration through Microsoft Dynamics 365 has been designed to augment fan experience during the matches.

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