Flipkart, India’s homegrown e-commerce marketplace, is aiming to make the festive shopping experience with the Big Billion Days even more special for consumers this year, with the introduction of a bigger and more attractive range of special edition products.
The Big Billion Days Specials are a range of unique products across categories, co-created with leading brands, including limited edition products and collectables.
In partnership with more than 100 brands, exciting products across categories including fashion, electronics, mobile phones, large appliances, personal care, handicrafts and others will be made accessible to consumers.
These 200+ products will be available only during the 6 Big Billion Days, which begins from midnight of October 16, with early access for Flipkart Plus consumers on October 15, until October 21, 2020.
Flipkart had first introduced the Big Billion Days Specials in 2019, with the aim to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations.
The number of partnerships for this year’s Big Billion Days Specials has more than doubled, as Flipkart continues to strengthen the partnership ecosystem and bring brands closer to consumers across the country.
In addition to brand partnerships, this year’s Big Billion Days also brings together lakhs of artisans from across the country as part of the Samarth initiative. Craft techniques as old as Dokra Decor Craft amongst others will be made available for customers across India, as part of the festive fervour.
Today, Flipkart Samarth supports the livelihoods of over 6,00,000 artisans, weavers and craftsmen across India and Flipkart consistently works towards bringing more such sellers to the platform through inclusive ecosystem partnerships, taking into account partners of all scales and specialisation.
This year’s Big Billion Days Specials have been curated leveraging
Flipkart’s strong consumer understanding, aiming to make available a
wide range of products across price points, that will make the festive
season special for people across the country.