Godrej Material goals to seize 30% market share of the counterbalance electrical forklift market by 2024

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Godrej Material goals to seize 30% market share of the counterbalance electrical forklift market by 2024

Godrej Material goals to seize 30% market share of the counterbalance electrical forklift market by 2024 beginning with the launch of the new Uno Electric Forklift Truck. With advanced ergonomics, augmented safety, improved visibility, and a longer runtime on every charge, the new Uno Electric Forklift is a workhorse in the 1.5 to 3-tonne forklift category. Its performance is near comparable to a diesel forklift in the same tonnage category with the added benefit of it being gentle on the environment and rugged on the job.  

Godrej Material Handling, the market leader for Forklifts in India, has been constantly innovating over the years to introduce green technologies and products. Godrej & Boyce, as part of their commitment towards the global EP100 initiative, has pledged to reduce its carbon intensity by 30% and to doubling its energy productivity by 2030.

In line with this, the company has also been working on Li-ion batteries for its range of battery powered equipment. Li-ion batteries deliver more working hours while consuming less power for recharging. What’s more, unlike conventional lead acid batteries, Li-ion batteries can be charged even for short durations at every opportunity (like a lunch break)without affecting the life of the battery. 

The company foresees the demand for Li-ion batteries to increase significantly over the next 5 years as users need their forklift fleets to become more productive. 

The specially designed new Uno Electric forklift brings in a range of benefits to the electric forklift category: 

  • 30% higher throughput (pallets moved per hour) with faster travel and lifting speeds.  
  • Designed for the operator’s comfort, making long hours effortless even during intense handling operations  
  • Superior reliability with its indigenously designed AC motor technology to suit Indian conditions. G&B is the only Indian company to build its own AC electric motors for forklifts 
  • Robust construction protects sensitive internal components from damage while powering through tough working conditions.  
  • Continuous operations even in tropical climate conditions enabled by a superior electronic control system 

Since the onset of the pandemic last year, consumer buying behaviour has significantly changed resulting in large quantities of products being purchased online. This provided a fillip to the already booming ecommerce industry as well as industries providing essential goods. Producers and distributors also struggled to increase throughput of their supply chains amidst scarcity of labour.

These trends are likely to continue spurring the growth of organized warehousing and logistics. Godrej Material Handling foresees rising demand for Fork Trucks across industry sectors. The new Uno Electric Forklifts would serve the Food & Beverages, Pharmaceuticals, Chemicals, Automotive, Paper & Packaging, 3PL, Appliances and Consumer Electronics industries most, even though they are versatile for most material handling operations.” 

To know more about the products, click here.

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