HCLTech launches New Brand Positioning of Supercharging Progress. HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging Progress TM that reflects its commitment to clients, its people, communities and the planet.
The company’s new ‘HCLTech’ brand and logo will be at the heart of its go-to-market strategy and represent its differentiated portfolio of services and products that supercharge digital transformation
for enterprises at scale.
As the company nears the $12 billion revenue mark, Roshni Nadar Malhotra, Chairperson, HCLTech
described the announcement as an evolution for HCLTech to embrace a distinct global brand identity
while retaining connectivity with HCL Group. “For HCLTech, Supercharging Progress is about accelerating
the digital transformation for our clients everyday as well as the ethos of the organization to advance
the aspirations of our people, contribute to a sustainable planet and uplift local communities across our
C Vijayakumar, CEO & Managing Director, HCLTech said, “Today, we are proud to share our purpose
statement – to bring together the best of technology and our people to supercharge progress. Our
purpose accelerates our journey to be the digital partner of choice for global enterprises through
differentiated services and products and being an employer of choice for top talent. It also underscores
our responsibility to continue contributing toward inclusive growth of communities where we operate
and a sustainable planet for the generations to come.”
Elaborating on the rationale of the new brand positioning, C Vijayakumar added, “Supercharging
Progress captures the essence of what we do today and our aspiration of what we want to do more of –
at scale, at speed, for our clients, for our people, communities and planet.”
The company also launched its new employee value proposition (EVP) – ‘Find Your Spark’. Built on the
broad tenets of opportunity, respect, and trusted employment, HCLTech’s EVP emphasizes its commitment to help both current and prospective employees maximize their career potential and
ambitions. The company has also expanded its global CSR partnerships and volunteer-led initiatives to
supercharge its efforts across core pillars of education and employment, health, wellbeing and basic
needs, and environment.
“Today marks a major milestone in HCLTech’s exciting journey as we carve out a distinct brand identity
and purpose that will power us – at speed – on this next chapter of our journey,” said Jill Kouri, Chief
Marketing Officer, HCLTech. “With such a rich heritage, world-class delivery and emphasis on client
service, we will always embody a spirit of flexibility and commitment to being a true partner, in the
trenches with our clients every step of the way.”
HCLTech worked with award-winning agency SomeOne to help create its new brand positioning and
identity. Visit https://www.hcltech.com/supercharging-progress for more information.