HDFC Bank, India’s leading private sector bank, is organising ‘Monsoon Bike Bliss Fiesta’, a mega two-wheeler loan festival in Gujarat, from August 21 to 23, 2023 with a special focus on electric vehicles. Over 200 bank branches across Gujarat will participate in it. Leading two-wheeler dealers will showcase their top models at the branches where customers can take a test-ride and get loans on-the-spot.
The Monsoon Bike Bliss Fiesta comes as a response to the growing enthusiasm for the festive season and the rising demand for two-wheelers in Gujarat. The fiesta is aligned with customers’ evolving preference for electric two-wheelers, and the Gujarat government’s effort to promote adoption of EVs in the state.
HDFC Bank’s ‘Monsoon Bike Bliss Fiesta’ drive aims to increase the visibility and accessibility of its suite of loan products in the region and promote electric vehicles. The participating branches will showcase a select set of bikes, along with enquiry desks to provide information about offers and repayment solutions. Customers visiting the branch can take a test ride of the bikes and browse through the loan options, and even book the vehicle on the spot. This initiative is expected to benefit existing as well as new-to-bank customers.