HDFC Life’s financial planning in scripting one’s Bounce Back

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HDFC Life’s financial planning in scripting one’s Bounce Back. HDFC Life, one of India’s leading life insurers, has launched its latest
brand campaign, Bounce Back. The communication conveys how financially securing one’s future makes things easier when it comes to charting a new course to success.

The campaign will be promoted across multi-media platforms with focus on
Television, Digital, DTH, OOH and PR. The past year stood out because of the pandemic and its impact on lives across the world. We faced challenges at various levels.

However, what emerged stronger was human resilience. Despite the overwhelming circumstances, people adapted to the changing situations and overcame the challenges that arose, through sheer
determination.

It is this never-give-up spirit that has been captured in the latest brand campaign by HDFC Life. The ad film focuses on the story of a couple, who, on the cusp of success reminisces on their journey of growth – from when the husband lost his job to opening their new retail store ‘Fashion House’.

When the family was at its lowest, their determination and their financial preparedness helps them script a bounce back. The brand, thus, has touched upon a relevant subject and has focused on encouraging everyone to be financially prepared in order to pivot to success from their setbacks.

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