Hindware Kitchen Ensemble introduces its new TVC on Hob with MaxX Safe Technology

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Somany Home Innovation Limited, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, is proud to introduce its breakthrough technology and design innovation with the new TV Campaign for Adonia Hob with MaxX Safe Technology.

Ahead of the festive season, Hindware brings to its customers another innovation in its range of hobs in form of the Flame Failure Device (FFD).This device automatically cuts off the gas supply whenever there’s an accidental leakage, when the flame goes off.

The campaign aims to highlight the MaxX Safe technology which prevents the gas leakage in case the flame gets off while the knob is in the ON position. The TVC emphasizes on the dual convenience that the Adonia Hob provides – handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob.

Mr. Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “Designed for modern-day homes, Hindware Kitchen Ensemble, one of the leading players and trusted brand in the consumer appliance category aims to grow the business manifold. It offers top-of-the-line products to Indian consumers. It helps our customers adopt a comfortable, luxurious and sustainable lifestyle while fostering innovation”.

With this TVC, Hindware Kitchen Ensemble is taking a 360-degree marketing approach for the coming festive season. The campaign will be present across various platforms such as electronic, print & digital. For a wider reach, the TVC will be aired on key regional channels in languages like Bengali, Kannada, Tamil, and Telugu including prominent News channels.

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