IIFL Securities, one of India’s leading broking and advisory firms today said that it has appointed digital sector veteran Mr. Nandkishore Purohit as Chief Digital Officer to accelerate the company’s digital transformation journey, as it aims to service 10 million customers in three years.
Mr. Nandkishore Purohit or NK as he is popularly known, is a growth hacker and digital transformation specialist with over 21 years of experience and has successfully led digital transformation at HDFC Securities and Angel broking. He has been instrumental in launching various industry first, tech led habit forming products to deliver exponential growth. He has been previously associated with HDFC Bank, HDFC Securities, TCS, Angel Broking and Alstom. NK is a management graduate from IIT Delhi.
Mr. Sandeep Bhardwaj, CEO, Retail, IIFL Securities commenting on the appointment said, “We couldn’t have asked for a better specialist than NK to bolster digital transformation at IIFL Securities. His impeccable credentials and proven leadership abilities in digital transformation and driving digital business will help us in achieving our goal to become preferred partner for helping customers to invest.
Commenting on the appointment, Mr. Nandkishore Purohit said, “It is my pleasure to join one of India’s top technology-led broking and advisory firms. I would strive to accelerate the digital transformation at IIFL Securities with utmost focus on providing customers state of the art digital experience.”
IIFL Securities has 23 lac retail customers, 5 million+ users of IIFL Markets app and over 500 institutional clients. IIFL Securities is No. 1 banker for Equity IPO over 2018-2020 period. It is also one of the pioneers in bringing technology-led innovations in the broking industry in India.