Integrated campaign to run during ICC Men’s T20 World Cup on surround

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Ookla®, the global leader in fixed broadband and mobile network testing applications, has awarded Vi as the Fastest Mobile Network in India basis the Speedtest Intelligence® data for Q1-Q2 2021*. Taking this forward, Vi, India’s leading telecom operator, has launched its next leg of the #SpeedSeBadho campaign.

Commenting on the award, Doug Suttles, CEO of Ookla said “Speedtest Awards, presented by Ookla, are reserved for an elite delegation of network operators that have delivered exceptional internet performance and coverage within a market. It is our pleasure to present Vi with the award for Fastest Mobile Network in India. This recognition is testament to their exceptional performance in Q1-Q2 2021 based on Ookla’s rigorous analysis of consumer-initiated tests taken with Speedtest.”

In the Post Covid-19 World, businesses and individuals have relied heavily on telecom operators for secure and reliable connectivity. The world has shifted towards digital and network speeds have become one of the most crucial factors. With the ever evolving lives and needs, the latest #SpeedSeBadho campaign reasserts Ookla’s validation of Vi powered by GIGAnet as the fastest mobile network of India.

With an aim to build awareness, the Vi campaign focusses on various stories that depict how network plays an important part in one’s life by enabling people to do their task in a faster way and get ahead in life. 

Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said “Vi has been consistently offering the fastest 4G experience for many quarters and with our continued efforts to provide superior experience, it is now the fastest mobile network in the country, as verified by Ookla. We believe in helping our customers thrive in the digital era – be it for learning & development, work, entertainment or just about anything. With our latest #SpeedSeBadho campaign, we narrate stories of how Vi GIGAnet – India’s fastest mobile network, helps customers do things faster and get ahead in life by solving for challenges and unlocking opportunities. The stories showcase how when & where there is speed, there is a way.”

The campaign comprises of 3 TVCs which showcase the power of Vi GIGAnet, the fastest mobile network, in resolving some relatable issues we face in our daily lives.

The first TVC focuses on a wedding planner and her intern who has to work on last-minute changes, completing the décor on time. With the help of Vi, India’s fastest mobile network, she is able to do so seamlessly. Link to the TVC:

The other 2 TVCs will be launched in the course of the campaign.

The high visibility 360-degree campaign, conceptualized by Ogilvy, illustrates Vi’s continued commitment towards enabling customers to excel and will be seen across diverse media including TV, OOH and Digital.

Sharing his thoughts behind the campaign, Kiran Antony, CCO, Ogilvy South said, “This is the third campaign we are doing on ‘SpeedSeBadho’. Earlier 2 campaigns had a very different look and feel where we showed people thriving using Vi network. So when the brief came for this campaign, the challenge was to make it look different from the other 2 campaigns. We have used an interesting treatment where there are almost 35 shots in a 30 seconder. It’s like a short film condensed in 30 seconds”.

The 10 Week long campaign went live on 23rd October, 2021 during the start of Super 12 stage matches of ICC Men’s T20 World Cup.

GIGAnet is built on 5G architecture and is the result of the largest network integration completed in record time and the first-of-its-kind spectrum refarming exercise in the world.

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