Maharashtra as a state is one of the preferred tourist destinations due to its historical forts, pristine beaches, religious & heritage monuments, hill stations, wildlife, adventure sports, exotic cuisine, cultural festivals, transport connectivity and much more. With an aim to offer tremendous opportunities, garner opinions from prospective clients, define possible market potential by connecting with travel trade, Maharashtra Tourism has initiated a 9 city road show tour across the nation. As a part of this initiative, Maharashtra Tourism conducted its first road show in the glorious city of Ahmedabad. The event was organized on 7th March at Cama Hotel and was attended by the prominent names in the tour and travel fraternity in the city.
Mr. Milind Borikar (IAS), Director of the Directorate of Tourism, Govt. of Maharashtra said, “We at Maharashtra Tourism are organizing a road show series with a core motive of promoting tourism industry in Maharashtra and to boost inter-state travel and tourism opportunities. We are happy that post the second Covid wave, hospitality sector in Maharashtra is witnessing a steady increase in recovery and travel companies too are seeing surge in the booking trends. It is astounding to have received such an overwhelming response from Ahmedabad towards Maharashtra Tourism road show and we wish to see the same response from other cities as well.”
Maharashtra has a huge potential in each and every segment of Tourism, which offers unlimited possibilities for tourists to explore. Crucial to this is the excellent connectivity options that Maharashtra state offers to the tourists. The state is well connected by roadways, railways, waterways and airways. Also, Maharashtra has a huge & varied accommodation capacity that caters to domestic and international tourists. As per travel insights from a popular online search engine,Mumbai, Shirdi, Lonavala, Mahableshwar- Panchgani, Ajanta & Ellora caves, Tarkarli, Tadoba National Park, Ganpatipule, Kamshet, Igatpuri, Nagpur, Nashik, Karjat, Alibaug, Chikhaldara, Bhandardara are popular travel destinations in Maharashtra. Maharashtra Tourism offers various policies to boost niche tourism segments in the state such as Agro Tourism policy, Beach Shack policy, Caravan policy and Adventure Tourism policy. These policies have been designed keeping in mind the changing travel patterns and consumer behaviour of tourists. Millennial’s are looking at more experience-based traveling like adventure tourism and community-based tourism.
The event will also travel to major financial hubs including Indore (March 9th ), Jaipur (March 11th ), Lucknow & Bangalore (March 21st ), Delhi & Hyderabad (March 23rd ), Chandigarh & Kochi (March 25th ). These road shows will give the entrepreneur large pool of potential leads, which are important for research to networking, brand expansion, sales negotiations and just general end-user sales