Mahindra launches Krish-e Champion Awards

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Krish-e Champion Awards.Mahindra & Mahindra’s Farm Equipment Sector, India’s leading tractor manufacturer and part of the USD 19.4 billion Mahindra Group announced the winners of the inaugural Krish-e Champion Awards on 30th January 2021.

These awards take forward the spirit of the Mahindra Samriddhi India Agri Awards (MSIAA) that were instituted in 2011. At the first edition of the Krish-e Champion Awards, 10 national awards were presented to winners in 4 categories.

A biannual event, aligned with the Kharif and Rabi seasons, the
Krish-e Champion Awards recognize and felicitate individual farmers as
well as institutions who have risen above the ordinary by accepting no
limits, thinking innovatively & driving positive change in the
agriculture sector.

Through the Krish-e Champion Awards, Mahindra aims
to inspire millions of farmers and agripreneurs to build a promising
future for the country.

Farmers from 29 Krish-e centres of India participated in the regional
round of the Krish-e Champion Awards, with the Regional Award winners
nominated for the National Awards in the categories of: Takneek
Champion, Mahila Kisan Champion, Yuva Kisan Champion and Rental
Partner Champion awards.

Speaking on the occasion, Mr. Hemant Sikka, President, Farm Equipment
Sector, Mahindra & Mahindra Ltd., said “Taking forward the strong
tradition of felicitating change-makers at the ground level and in a
bid to build further on the huge success of the erstwhile Samriddhi
Awards we are now pleased to launch the Krish-e Champion Awards. This
builds on the legacy of nearly a decade of celebrating farmers and we
are confident that these awards will inspire the champion farmers of
tomorrow and accelerate the pace of change to India’s agri sector.”

According to Mr. Ramesh Ramachandran, Senior Vice President, FES
Strategy & FaaS, M&M Ltd., “We launched the Krish-e brand to make a
difference to farming outcomes by offering farming services that bring
the benefits of superior agronomy, mechanization and digitization. To
date Krish-e has increased the yield of farmers by upto 15%, brought
down the cost of farming by about 8% -12% and increased profit by upto
Rs 6000 rupees per acre. This reflects the passion of those
progressive farmers who have adopted new practices to improve their
outcomes. The Krish-e Champion Awards celebrate the progress of these
farmers who took this first and very important step with us.”

Carrying the tag line – ‘Expert Takneek. Naye Upay. Parinaam Dikhaye’
– Krish-e is Mahindra and Mahindra’s Farming as a Service (FaaS)
business vertical. Krish-e provides technology driven services that
are progressive, affordable and accessible to farmers.

Krish-e aims to increase farmer income through digitally enabled services, across the complete crop cycle. These include agronomy advisory, access to
advanced farm equipment rentals and new-age precision farming
solutions, all focused on bringing down overall costs and improving
crop output and thereby farmer’s income.

Several Mahindra dealerships now house Krish-e centres, offering the
farmers easy access to services such as advice on scientific
practices, soil testing facilities, demonstration plots, equipment
rental solutions and precision farming solutions along with the sales
of crop inputs like seeds and chemicals, drip irrigation equipment as
well as the sales and servicing of tractors, harvesters and other farm
equipment.

National Winners of the Krish-e Champion Awards are as follows:

Krish-e Champion Awards 2020 – National Winners

No.

Category

Description

Name

Krish-e Centre

Rank

1

Mahila Kisan Award

Awarded to progressive women champion farmers who have implemented
Krish-e practices successfully and seen an increase in their income
per acre

Salomi Lakra

Ranchi

2

Yuva Kisan Award

Awarded to young champion farmers who have implemented Krish-e
practices successfully and seen an increase in their income per acre

Harshal Sahebrao Lambat

Wardha

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