Meesho creates new record, clocks ~87.6 lakh orders on day one of Mega Blockbuster Sale. Meesho, India’s fastest growing internet commerce company, clocked a record ~87.6 lakh orders on the first day of its flagship festive sale event — the Meesho Mega Blockbuster Sale, with consumers flocking to the platform for a range of products. This is the highest number of orders recorded by the company in a single day – up ~80% from day one of previous year’s sale.
Tier 2, 3 and 4 cities accounted for ~85% of orders on day one of the Meesho Mega Blockbuster Sale. Reaffirming its continued commitment on underserved users with different needs around selection and affordability, the company saw consumers from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur. With a wide assortment of ~6.5 crore active product listings at lowest prices, the sale exemplifies Meesho’s mission towards democratising e-commerce for everyone.
Fashion, Beauty & Personal Care, Home & Kitchen and Electronic Accessories were the top-selling categories on day one while consumers bought everything from sarees to analog watches, jewellery sets, mobile cases and covers, bluetooth headphones, choppers and peelers in record volumes to fulfil their festive shopping aspirations.
Meesho’s industry-first initiatives like zero commission and zero penalty have been instrumental in getting India’s small businesses online. Seller participation on the first day of Meesho Mega Blockbuster Sale rose 360% from last year, with nearly 75% coming from Tier 2+ markets and beyond. Ahead of the festive season, Meesho created a robust training program on its Supplier Learning Hub, educating sellers on everything from demand forecasting to order volume management.
Utkrishta Kumar, CXO – Business at Meesho, said, “The Mega Blockbuster Sale has started on a high trajectory with a very strong response on day one. This performance is a reflection of the unmatched value sellers and consumers get on our platform, and a validation of our relentless efforts towards democratising internet commerce. With ~85% of orders and ~75% of sellers coming from Tier 2+ cities, we are humbled to have created a far-reaching impact in the deepest corners of the country. We will continue to fuel the discoverability of hyperlocal businesses and products, empower MSMEs, and further boost accessibility and affordability for our heterogenous base of consumers.”