MG Motor India launches Astor at starting price of Rs 9.78 lakh

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MG Motor India has launched the mid-size SUV MG Astor with
India’s first personal AI assistant and first-in-segment Autonomous (Level 2) technology,
at a special introductory price of Rs. 9.78 Lakh.
With cutting-edge technology and design excellence, Astor is positioned in the premium
mid-size SUV segment. Customers can choose between variants starting from Style,
going up to Super, Smart, and the top-of-the-line Sharp.
MG Astor comes with a standard 3-3-3 package which includes warranty of three
years/unlimited kilometers, three years of Roadside Assistance and three Labor-Free
periodic services. With the unique MY MG Shield program, Astor customers also have
the flexibility to choose and personalize their ownership package with Warranty
Extension and Protect Plans.


The ownership cost of Astor is only 47 paise per kilometer, calculated up to one lakh
kilometers. Astor also comes with the segment first 3-60 program, an assured buyback
plan under which customers will get 60 percent of the Astor’s ex-showroom price on
completion of three years of purchase. For the execution of program MG India has
partnered with Cardekho and Astor customers can avail this separately.
Speaking on the launch, Rajeev Chaba, President and MD, MG Motor India, said,
“Astor brings personality, practicality and technology in one compelling expression of
future mobility based on established brand heritage. Enriched with features and packed
with technologies never seen before in this segment, we believe that Astor will set a
new benchmark in the segment. While the car has been positioned and priced
attractively, My MG Shield offers customers complete peace of mind and aligns with our
philosophy of creating exciting experiences every time”.
 
Styled as per MG’s global design philosophy of Emotional Dynamism, Astor has
contemporary look that connects with consumers. Astor’s i-SMART technology comes
with 80+ connected car features for Smart and Sharp variants. The ADAS with
Autonomous level 2 features will be available as an optional pack in the 220Turbo AT
as well as in the VTI-tech CVT transmission for the Sharp variant.

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