Muthoot Finance becomes the 1st NBFC to launch Milligram Gold Programme

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Muthoot Finance becomes the 1st NBFC to launch Milligram Gold Programme

Muthoot Finance becomes the 1st NBFC to launch Milligram Gold Programme. Muthoot Finance – India’s largest gold loan NBFC emerges as the first Gold-Loan NBFC to launch a new reward programme for their customers- ‘Milligram Reward Programme’ wherein transactions with The Muthoot Group will be rewarded with at least a milligram gold. The two-year long programme aims to strengthen the relationship between customers and bring back the inactive customers.

Muthoot Finance has come up with a unique initiative wherein for the first time in India a customer reward programme is being run in 24 carat gold. The programme will be applicable for 30 plus services offered by the company. All the customers who transact with the company – even availing gold loans and repaying the gold loan interests will be rewarded through the programme. Every customer referral transaction with the company will earn 20 mg of gold as well. Annually Rs 50 Crore worth gold (100 kg) is expected to be paid off through the programme. The ‘Milligram Reward Programme’ will be effective for all transactions from April 01, 2022 onwards.

There are multiple criteria attached to different schemes and transactions to win these gold points. Muthoot Finance believes that the launch of this programme will further boost consumer participation and engagement, and help the company to thank the existing customers for trusting Muthoot Finance with their business. Customers can visit the website of Muthoot Finance ( to find out the details.

Mr. George Alexander Muthoot, MD, Muthoot Finance on the launch of this new loyalty programme said, ”Muthoot Finance through its continuous efforts over the years has successfully been able to establish itself as a reputed and trusted leader  in the business. Our customers have always motivated us to keep innovating and offer a premium consumer experience. They have significantly contributed to our growth journey. This reward system is a small way for us to express our gratitude towards their relentless trust and loyalty over the years. We also hope that this initiative will further inspire a new set of customers to do business with the Muthoot Group.”

Muthoot Finance also offers a chance to their existing customers 20 Milligram Gold points per referral for referring a NEW customer to Muthoot Finance. Any of the existing customers can refer in person and submit a referral form at Muthoot Finance Branch or through the online web portal ( The Milligram Gold Points will be then credited to the referrer. The redemption of these Gold Coins is subject to certain procedures and terms and conditions.

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