Nexus Malls appoints Amitabh Bachchan as Brand Ambassador to Bring Har Din Kuch Naya Experiences. Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate funds, has announced Amitabh Bachchan as their ‘Happyness Ambassador’. This is a unique, one-of-a-kind partnership with India’s biggest global superstar to provide customers with a ‘Har Din Kuch Naya’ experience.
Amitabh Bachchan is one of the most iconic celebrities in India, who is an all-time favourite across different age groups. He is a household name renowned for his award-winning acting career and charitable efforts.
“We are extremely privileged to welcome Amitabh Bachchan to our Nexus Malls family. He has a remarkable ability to connect with different age groups. We are proud to partner with one of India’s biggest icons to help us deliver Har Din Kuch Naya experiences to our customers,” said Mr. Dalip Sehgal, CEO, Nexus Malls.
Mr. Amitabh Bachchan added, ““I am delighted to endorse Nexus Malls. Together, we will try and further aim at curating new experiences for the customers each time they visit Nexus Malls”
Since its inception in 2016, Nexus has become India’s largest retail platform with 17 properties across 13 cities. In June 2022, Nexus Malls unveiled a new brand identity, which represents joy, excitement, freshness, life, and magic – and most importantly, happyness.
About Nexus Malls
Nexus Malls is the Indian Retail Portfolio arm of world’s leading investment firm, The Blackstone Group. Nexus Malls marked its foray into Indian Retailing in 2016 with an aim to transform the shopping experience of the Indian consumers. Growing at great pace since inception, Nexus Malls now boasts of a portfolio of 9.8 million square feet of Grade A retail space in the country. Nexus Malls have thereby establishing themselves as one of the leaders in the retail real estate industry in India.
With an objective of identifying, evaluating, buying and adding value to the assets that they acquire, Nexus Malls today operates across 17 major malls in the country spread across 13 cities which include Mumbai, Bangalore, Hyderabad, Pune, Amritsar, Chandigarh, Ahmedabad, Bhubaneswar, Indore, Mysore, Mangalore and Udaipur. One of the malls in the Nexus Malls portfolio is India’s largest Transit Oriented Development – Seawoods Grand Central in Navi Mumbai.