public sector bank, Punjab National Bank PNB , had launched an innovative digital campaign, named as “DIGITAL APNAYEN,” on the 74th Independence Day, which is in line with the Department of Financial Services, Ministry of Finance, GOI guidelines encouraging digital banking under the coveted Digital India Initiative. This campaign is being organised from 15th August 2020 to 31st March 2021 and complements the government’s vision of on boarding about one crore customers on digital payment modes under the auspices of the ‘Digital Apnayen’ campaign. The government’s initiative is aimed at ensuring seamless & secure digital Banking services for all, auguring a new era of digitisation & revolutionary change in the banking norms.
Punjab National Bank committed to contribute ₹5.00 towards the PM CARES Fund on behalf of each customer on boarding on Digital Platform. To honour its commitment, PNB donated Rs. Forty Lakhs Fourteen Thousand and Forty to PM CARES FUND on 1st October 2020 and handed over the cheque to Shri Debashish Panda, Secretary and Shri Pankaj Jain, Additional Secretary, Both Department of Financial Services, Ministry of Finance, Government of India. As of now more than 8lac customers have contributed under the 6 parameters of ‘Digital Apnayen’ campaign of PNB. The campaign envisages encouraging customers to use digital Channels and participate in the noble cause of donating to PM CARES FUNDS for COVID-19, by PNB.
Upon receiving the donation, Debashish Panda, Secretary, Department Financial Services, Ministry of Finance, Government of India said “The Ministry of Finance is very appreciative of this initiative of PNB, educating and encouraging a wide range of demographics of the customers to use digital banking channels, which support the government’s Digital India initiative. On the occasion, Shri S. S. Mallikarjuna Rao, MD & CEO of Punjab National Bank, said, “The ‘Digital Apnayen’ campaign aims to ensure that government services and benefits are made available to citizens electronically and make India digitally empowered. We have seen a rapid increase in our customer base across nation and have successfully added more than 8lac new customers. With the evolving force of customer expectations PNB has been continuously taking formative steps towards enhancing our digital channels and making it seamless and user friendly