Redmi forays into the laptop category; launches RedmiBook Pro and RedmiBook e-Learning Edition in India.
Redmi, a sub brand of Mi India, the country’s number one smartphone and smart TV brand, today announced its foray into the laptop category with their RedmiBook Series. Powered by the latest 11th Generation Intel® Core™ processors, the portfolio includes two series of thin and light laptops- RedmiBook Pro and RedmiBook e-Learning edition. With features built for “work-from-anywhere” and “learn-from-home”, RedmiBook will help unlock an individual’s productivity by enhancing the overall experience.
Offering just the right mix to super start lives, the RedmiBook series features a modern design, sturdy build quality, and optimized specifications. It comes with a 15.6” FHD display, 11th Gen Intel ® Core™ processors, coupled with 8GB DDR4 3200 MHz RAM and upto 10 hours of all-day battery backup, thereby giving multitaskers an extra push to power their dreams and aspirations.
Commenting on the launch, Raghu Reddy, Chief Business Officer, Mi India, said, “Since the beginning of 2020, we have focused on our phone-plus strategy and delved deeper into other consumer electronics categories. With every product launched across categories such as PowerBanks, Earbuds, Smart Band, Smartwatch and Smart TV, we have aimed to make the latest technology more accessible to customers, which has been widely appreciated by our Mi Fans.”
He further added, “With the launch of our first RedmiBook in the market, we look at empowering our users with performance and portability to help them achieve their goals. Featuring the latest 11th Gen Intel® Core™ processors, premium design and superior performance, these laptops are perfect options for those seeking solutions to support their modern working/learning style. We hope that our consumers and fans love using it as much as we have enjoyed the journey of creating these powerful laptops.”
Commenting on the launch, Rakesh Krishnan, Senior Director, Electronics at Flipkart said, “As a homegrown e-commerce marketplace, Flipkart has been at the forefront of fulfilling customers evolving requirements. Since the onset of the pandemic, there has been a significant increase in the demand for computing devices particularly laptops which cater to the learning and entertainment needs of students and young working professionals. Redmi’s foray into the student friendly laptop segment with RedmiBook series will play a key role in expanding this space and bring more options for millions of our customers across the country”.
Design and Display
RedmiBook is a perfect example of how small design changes can lead to a massive impact. It has been designed beautifully with a perfectly balanced chassis, equipped with a distinct cutout enabling users to open it up with a single finger. Featuring an appealing sleek, thin, and light form factor, it is 19.9mm thin and weighs just 1.8kg. Complementing the brushed metallic body finish, the laptop comes in an attractive Charcoal Grey Colour, giving it a striking design aesthetic.
The newly launched laptop range comes packed with an immersive 15.6″ full HD display, making it an ideal size for an enhanced working experience. In addition, to avoid reflections and to reduce strain on your eyes while working in a bright environment or under a direct light source, these notebooks come with an anti-glare coating. Featuring a 1920×1080 full HD resolution and narrow bezel, RedmiBooks offers an impressive 81.8% screen-to-body ratio for a clear viewing experience.
RedmiBook comes equipped with an optimally located 720P HD integrated camera and dual-microphone setup, making it the perfect choice for students and working professionals for all their video-call requirements.
Performance and Battery
Designed for productivity users who want uncompromised performance, the RedmiBook Pro comes with one of the latest 11th Gen TigerLake Intel® Core™ i5 H35 series processors, the 11300H. With 4 cores and 8 threads and rated to run at 35W with a max clock of 4.4 GHz, it’s perfect for intensive productivity workloads and also everyday multi-tasking like streaming, editing and browsing. This processor also comes with Intel® Iris® Xe graphics for phenomenally improved graphics performance on a thin and light device allowing for casual gaming and light content creation such as photo editing and video editing. To complement this fast processor, we’ve paired it with a fast 8GB DDR4 RAM clocked at 3200MHz and a 512 GB NVMe SSD, resulting in super-fast boot-up, wake, and file transfers. The new RedmiBook Pro boots up in less than15 seconds, loads applications faster and provides an overall smooth experience.
With a 46WHr battery, the Redmibook delivers upto 10 hours of all day performance. With a 65W charger out of the box, users can power up their notebook from 0 to 50% in just under 35 mins.
Productivity and Connectivity
RedmiBook uses a comfortable and generously spaced scissor mechanism keyboard. The keys have a deep travel distance of 1.5mm which makes typing a lot easier and enables just the right tactile feedback. Designed to enhance productivity and make browsing easier and more convenient, these notebooks come with a large 100cm2 design trackpad. The trackpad also supports Windows Precision Drivers that allow for swipes and multi-finger taps, which can be used for shortcuts to various programs and commands.
For a clearer and louder sound output during long work meetings and presentations, it features two 2W stereo speakers. It also comes with a pre-installed DTS audio Processing app, which allows for fine-tuning of the audio signature for the best content consumption experience.
Emphasizing on productivity, RedmiBook offers inclusive connectivity with essential ports such as 2x USB 3.2 Gen, 1x USB 2.0, 1x HDMI port, 1x Gigabit Ethernet Port along with a 3.5 mm combo audio jack and an SD card reader. For faster connectivity performance, the notebooks support 2×2 Wi-Fi 5 that uses the power of two antennas for smooth and consistent WIFI connectivity at every nook and corner. It also comes with Bluetooth 5.0 which supports higher data transfer speed at low power consumption.
Both the RedmiBook laptops will run on Windows 10 Home and are eligible for a free upgrade to Windows 11 as per its availability. It also comes pre-loaded with an MS Office Home and Student Edition 2019, making it a productivity powerhouse out of the box.
RedmiBook e-Learning Edition
RedmiBook e-Learning Edition has been specially crafted for the avid learners – whether they are school-going students, college-going young adults, or office-going workers. These laptops are a perfect companion for them at a time when traditional learning and working have given way to learn & work from home.
Featuring the same attractive design, RedmiBook e-Learning edition comes packed with one of the latest 11th Gen TigerLake Intel® Core™ i3 processors, 1115G4 with a max clock of 4.1 GHz, ensuring lag-free performance. Further, it is equipped with 8GB of DDR4 RAM clocked at 3200MHz with two internal storage options of 256GB SATA SSD/ 512GB NVMe SSD, giving users the choice of extra local storage if required. In addition, the laptop also features a 720p HD webcam for a seamless learning/working from home experience.
- RedmiBook Pro will be available at a starting price of INR 49,990 on Mi.com, Mi Homes, Flipkart.com, starting 6th August 2021. HDFC card members can avail additional discount upto INR 3500
- RedmiBook e-Learning edition will be available at a starting price of INR 41,999 for 256GB and INR 44,999 for 512GB on Mi.com, Mi Homes, Flipkart.com, starting 6th August 2021. HDFC card members can avail additional discount upto INR 2500