Skechers, the global sports and lifestyle brand based in California,is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers and will represent the both lifestyle and performance collections.
The “GoLikeNeverBefore” campaign featuring Chaturvedi will be exclusive to the India market and emphasizes the importance ofrunning as a sport to remain fit and encourages people to stay active in their day-to-day routine.
David Weinberg, chief operating officer of Skechers, said:“We transitioned our business in India to a wholly-owned subsidiary in early 2019 because we believe in this market and see the incredible growth potential delivering our comfortable, innovative and stylish lifestyle and performance products to the 1.3 billion consumers here. That is why we’re investing in this campaign and partnering with an influential star like Siddhant Chaturvedi.”
The campaign videofeatures newly launched performance footwear styles from the Skechers GO RUN series including Skechers GO RUN 7+™, Skechers GO RUNRazor 3™ and Skechers GO RUNSpeed Elite™ shoes built with HYPER BURST® cushioning—which is made using a “super critical” foaming process to create spherically shaped cells in tight format.
It is the lightest and most resilient midsole foam that Skechers Performance has offered to date and delivers a highly responsive and comfortable running