ŠKODA AUTO, the Czech Marque, has grown its network presence by almost 15% with the launch of the KUSHAQ, less than a month ago. This has been enabled by a focused effort on expanding the network, which formed an important part of the KUSHAQ launch strategy.
The brand will be present in more than 100 cities across India by August 2021, and this will be its largest coverage in the country since it entered this market. With this, ŠKODA AUTO India will have more than 170 customer touchpoints including sales and after-sales facilities.
Mr. Zac Hollis, Brand Director – ŠKODA AUTO India, said,“The launch of KUSHAQ stands testament to a new era for ŠKODA AUTO in India. On the back of this world-class SUV, we had a clear vision of taking the ŠKODA brand to new and emerging markets across the country. I am delighted to share that we will be present in more than 100 cities from the coming month. Enhancing the ownership experience is a key pillar of our growth strategy and increasing our network presence is one of the important pillars to meet this objective.”
The rollout of the network expansion strategy is a result of tremendous efforts over the last year in identifying the right partners, as ŠKODA AUTO India is gearing upto cater to the growing demand across the product range. The increased network reach will also support the brand’s three-pronged strategy of launching new products, introducing new services and building on its promise of customer centricity.
The launch of KUSHAQ has infused tremendous confidence and excitement across the dealer fraternity. There have been more than 200 dealership applications by potential partners who want to be part of the growth of the brand in India. This includes a mix of new dealers,and alsoexisting dealers who want to build on the brand association and open