Technology and Social impact drives John Deere’s 25-year success in India

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Technology and Social impact drives John Deere’s 25-year success in India

Technology and Social impact drives John Deere’s 25-year success in India. John Deere continues to innovate, invest, and leverage manufacturing, talent, and India’s supply chain to serve farmers in India and around the world – all designed to enhance farm productivity through technologically advanced products and services.

The latest example is the 5M series tractor and a production system approach that offers higher horsepower, advanced features and precision technology aimed to reduce cost of farming operations and enhance income levels.

The introduction of these products and solutions are recent examples of Deere’s continued efforts to provide farmers a wide range of technologically superior farm solutions including tractors, harvesters, and hi-tech implements.

Media partners were welcomed by Mukul Varshney, Director – Corporate Affairs, PR, Media, and Communication. “John Deere is the world’s leading manufacturer of Agriculture & Turf equipment, products & solutions also serving the construction and forestry industry. John Deere is uniquely positioned to deliver both economic and sustainable value for our customers through advanced technology and solutions. Our 25 years journey in India has witnessed a transformation in Indian Agriculture as well. At John Deere we are truly living our Higher Purpose – We run so life can leap forward.” he commented while sharing about the 187 years of legacy the company has.

“Our journey in India began 25 years ago with the introduction of advanced product features such as power steering, oil immersed disk brakes, planetary reduction, force feed lubrication, high torque machines and value-add technologies such as front PTO, perma clutch, AutoTrac™, PowrReverser™ and JDLink™,” said Shailendra Jagtap, managing director. “John Deere continues to innovate and introduce these advanced features in India which are now becoming industry standard. The farmers ’outlook is progressive, and they adapt technologies when they see value and cost benefits.”

Jagtap said Deere remains committed to support the food security mission of the country as well as the changing dietary requirements of the growing populations.  He additionally noted that Deere is proud to lead India from subsistence farming to Agri-entrepreneurship. “Our efforts for a wholistic farm solution and inclusion of women farmers in the farm mechanization journey have been immensely valued by our customers. We see pride in their families as we help women farmers skill themselves and become economically independent”

Over its 25 years, John Deere has shown significant commitment to investment in manufacturing and product development in India including: 

  • Tractor manufacturing locations in Pune (Maharashtra) and Dewas (Madhya Pradesh).
  • Electronics system manufacturing in Pune (Maharashtra).
  • India Engineering Centre in Pune (Maharashtra).
  • Enterprise Technology Centre in Pune (Maharashtra).
  • Global IT Centre in Pune (Maharashtra) and Bengaluru (Karnataka).
  • Parts Distribution Centre in Nagpur (Maharashtra) and Indore (Madhya Pradesh)
  • John Deere Finance in Pune (Maharashtra)
  • 1200 touch points under 580 channel partners across the country, 22 Branch Offices and 4 Zonal Training centers
  • Wirtgen Group – A John Deere Company Pune (Maharashtra)

Jagtap said John Deere is also leading the way to bring technologies to tractors and farm equipment that lower the overall cost of farm operations by reducing the number of operations needed in the field and efficient use of fertilizers and chemicals. These are essential for additionally meeting sustainability goals and reduced emissions – both of which help meet Deere’s strategic ambitions to protect the environment.

For instance, he said, introduction of technologies such as a front PTO (power takeoff) and specially designed front farm implements have helped reduce the cost of some operations by more than 25 percent while also reducing greenhouse gas emissions.

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