The 2021 Shopping Cart: Decoding India’s Mid-Week Shopping Spree

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Meesho, India’s fastest growing internet commerce platform has transformed its business, scaled new milestones and penetrated deeper into the most under-served parts of the country. From launching an industry-first 0% seller commission model to enabling 17 million entrepreneurs, the company continues to bring more MSMEs and undiscovered customers from India’s far corners online, becoming the preferred e-commerce destination for the next billion users in the country.

As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping the landscape of Indian e-commerce. Here are some of the key highlights decoding how India transacted on Meesho this year – 

Bluetooth headphones, choppers & peelers topped shopping charts

With lockdowns extending work from home and pausing socializing or dining out, Indians took matters in their own hands. Over 45 lakh bluetooth headphones and 17 lakh choppers & peelers were sold in 2021. Sarees, Kurtis & Kurtas, and Printed Bedsheets were also among the top-5 products sold this year. 

The mid-week shopping binge is real!

Warding off midweek blues, India shopped the most on Wednesdays driven by women shoppers, as men preferred Sundays. Beating the post-lunch slump, 2 PM to 3 PM was the most preferred time to shop on Meesho through the week. While Port Blair stocked up on kitchen towels and lingerie was the most ordered product in Goa, Srinagar loved their onion hair oil and mangalsutras were a favourite in Hyderabad. 

Over 71% of all new Meesho users came from India’s Tier 3+ markets  

Meesho witnessed 15x growth in direct-to-platform customers over the previous year. In 2021, 71% of all new users came from Tier 3+ regions like Malkangiri – Orissa, Baikunthpur – Chhattisgarh, Munnar – Kerala, Mankachar – Assam, Khalari – Jharkhand, Lalganj – Uttar Pradesh and Mahua – Bihar. 

Meesho Sellers saved over INR 2 billion in commissions

While sellers ensure customers have affordable access to their most-loved products, Meesho helped them scale their online business by announcing an industry-first 0% commission model in July 2021. As a result, sellers saved over INR 2 billion in just 5 months. Meesho saw its seller base grow to 4 lakh in 2021, with highest participation coming from Gujarat, Delhi, Rajasthan, Uttar Pradesh and Maharashtra.

17 Million Meesho entrepreneurs fulfill growing demand in tier 2+ markets 

Meesho entrepreneurs are playing a key role in bringing the next billion users online. With over 70% coming from Tier 2+ markets like Dimapur, Faizabad and Haldwani, they are actively bridging the digital gap, fulfilling demand for high-demand products like apparel, personal care, kitchen and home decor.

Meesho became the ‘Most Downloaded E-commerce App globally 

Meesho was the only Indian company and e-commerce platform to feature amongst the top-10 most downloaded non-gaming apps across the world, according to a Sensor Tower report. This year, Meesho clocked over 88.5 million downloads from August – December, 2021, surpassing all other e-commerce players in the country. 

Through the course of the next year, the company will continue to fuel discoverability of hyperlocal businesses and products, make e-commerce accessible to value conscious customers and innovate to become the preferred e-commerce destination for the next billion users in the country. Meesho now aims to reach 100 million monthly transacting users by December 2022 and increase its roster to over 50 million products.

Meesho is India’s fastest growing internet commerce platform. With a vision to enable 100 million small businesses, including individual entrepreneurs, to succeed online, Meesho is democratizing internet commerce and bringing a range of products and new customers online. The Meesho marketplace provides small businesses, which includes SMBs, MSMEs and individual entrepreneurs, access to millions of customers, selection from over 700+ categories, pan-India logistics, payment services and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.

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