TVS Motor Company launches Marvel Spider-Man, and Thor inspired TVS NTORQ 125 scooters under the SuperSquad edition

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TVS Motor Company, a globally reputed two-wheeler and three-
wheeler manufacturer, has announced the launch of Marvel Spider-Man and Thor inspired
scooters under the TVS NTORQ 125 SuperSquad Edition. The new scooters will join the
SuperSquad Edition inspired by Marvel Super Heroes – Iron Man, Black Panther, and Captain
America launched last year. The Company has been associated with Disney India’s consumer
products business for the SuperSquad edition of TVS NTORQ 125, India’s first Bluetooth
connected scooter with RT-Fi technology.
Both Marvel Spider-Man and Thor inspired scooters add a multiverse of energy to an already
exciting line-up, embodying powerful character traits of two of the most loved Super Heroes.
Speaking on the occasion, Mr. Aniruddha Haldar, Senior Vice President (Marketing) –
Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company said, “We are
thrilled to launch two new additions inspired by the Marvel Super Heroes – Spider-Man and
Thor. These are two very popular Marvel characters with a sizeable and loyal fan following
whom we aim to delight and serve with these exciting offerings. With these new introductions,
we are confident to build the significant franchise that TVS NTORQ 125 has among the GenZ
youth of today. We are optimistic that our customers will continue to ‘Play Smart with this
launch. Play Epic’.”
The new Marvel Spider-Man and Thor versions come with a design sensibility that embodies
the key characteristics of both the Super Heroes on the scooters. It also encapsulates the finer
nuances of the Marvel Super Heroes with subtle design elements both on the scooter and the
TVS Connect App.
The TVS Connect App of the SuperSquad Edition, powered by SmartXonnect*, comes with
customised UI inspired by the characters. The app opens with a silhouette of the respective
character insignias, such as the Spider-Man logo and Thor’s hammer. Further, each app screen
is crafted with a unique character trait of the selected Super Hero, making it a complete Marvel
experience.

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