V-Mart, India’s Favorite Value Fashion Chain, Introduces a New Brand Identity at Law Garden, Ahmedabad

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Ahmedabad, Oct: The festive buzz at Law Garden in Ahmedabad is amplified this year, with V-Mart, India’s favorite affordable family fashion destination relaunching its flagship store this Navratri. The seventeen-year-old store, where V-Mart’s pioneering nation-wide journey in fashion started in 2003, has been unveiled with a completely new look that would excite customers as much for its fashion merchandize as the shopping ambience.

“For almost two decades, V-Mart has been the preferred fashion destination for the motivated, optimistic and dynamic youth and young families who aspire to move forward in their life. We are launching a new brand identity that conveys the values of confidence, progressiveness and trustworthy expert guidance in fashion for which our customers have always patronized us.” said Lalit Agarwal, CMD, V-Mart Retail Ltd.

The national value fashion retail chain, which has 270 stores today across 19 states in India, opened its first store in 2003 in Ahmedabad. More than 35 million customers visit V-Mart stores every year, with the majority of the shoppers being youth and women who want to fulfill their and their family’s aspiration to dress fashionably, but have a limited budget to spend. With its trusted quality, affordable pricing and latest range of fashion merchandize in a comfortable and modern shopping ambience, V-Mart caters to this growing aspiration of youth and young families across states as diverse as Gujarat, Uttar Pradesh, Bihar, Jammu and Kashmir, Assam, Meghalaya, and many others.

The new brand identity introduced at the Law Garden store builds on V-Mart’s established legacy of trust and reputation as a ‘local go-to-destination for fashion’ among millions of families for whom apparel shopping at a V-Mart store is an essential part of celebrating festivals and special occasions, and also in making their fashion choices for daily wear.

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