Vi associated with Hungama launches Premium Video On Demand on Vi Movies & TV App. Leading telecom brand, Vi today announced the launch of its Pay Per View service model, clubbed with deals from Hungama Digital Media Entertainment. This is a first-of-its-kind offering by a telco in India’s exploding Premium Video On Demand (PVOD) market.
This will enable Vi customers to get access to 380+ movie titles including one of the most talked about film in 2020 by the master film maker Christopher Nolan – “Tenet,” in four languages – Hindi, English, Tamil and Telugu.
The PVOD market in India is very premature but promising, as Indian audience continues to be price conscious and choosy. The PVOD models are changing in the new post pandemic era as consumers are looking at alternative options of entertainment in the comfort of their homes.
Vi Movies & TV Pay per view model is a natural extension of our entertainment offerings. The current offerings allow users to watch content at no extra cost as per their recharge or post-paid plans. Pay per view launch is furthering the agenda to empower users to pay for the content that they want to watch, in a language they want to watch.
The partnership between Vi and Hungama is designed with the objective of bolstering growth of digital ecosystem in India, and will allow Vi customers to access premium Hollywood movies. Some of the titles which will be showcased and will be available for Vi customers, as a part of this initiative are – Tenet, Joker, Birds of Prey, SCOOB, Aquaman, to name a few.
Tenet will now be available to Vi customers at an attractive price point of INR 120 along with the best of more 2020 movies, while other movies will be available at INR 60.
This is the best pricing in the market for Hungama movies. Users can rent a film title and watch it within a window of 48 Hours from the comfort of their home. They also have the option to Chromecast the film and watch it on a large screen.