YES BANK re-energises YES Premia Program; offers bespoke services customized for key segments of the economy

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YES BANK re-energises YES Premia Program; offers bespoke services customized for key segments of the economy. YES BANK has re-energised YES Premia, unveiling a premium banking program that offers personalized solutions focused on the particular needs of key consumer segments – from small business owners to salaried professionals and senior citizens.

Curated carefully to provide customised banking solutions that complement the lifestyles, indulgences and expectations of different consumer groups, the program caters to all their financial and lifestyle needs through a mix of products, services, portfolio benefits and partnerships, making it a truly personalized solution for all consumers.

YES BANK will celebrate the launch of this enhanced program during ‘Truly Yours’ Week, from December 1 – 7, 2020 throughout the Bank’s network of branches across India, with several customer-centric programs and partnered activations through dealer, OEM and bancassurance partners.

Speaking on the launch, Rajan Pental, Global Head – Retail Banking, YES BANK, said,“YES BANK is committed to providing customers with solutions which are customised based on micro-segmentation of their product interests, tastes and preferences.

YES Premia demonstrates our resolve towards establishing a truly differentiated Bank, with our best-in-class technology and innovation capabilities as cornerstones to drive significant scale in our Retail Banking business.

We believe that the value addition from the enhanced program offerings and exciting rewards will deliver a premium customer experience – in a way that is tailored to their preferred lifestyle.”

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