CaratLane achieves a milestone with the launch of its 250th store in its 100th city

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CaratLane achieves a milestone with the launch of its 250th store in its 100th city. CaratLane, India’s leading omnichannel jeweller, has added yet another milestone with the launch of its 250th store in the 100th city , Gandhinagar, Gujarat. The new CaratLane store, sprawling over 2,000 square feet, will captivate shoppers with its wide array of fine jewellery offerings.

With this launch, the brand has also launched stores in Udaipur, Pratap Nagar Nagpur, Kalapahar
Guwahati and cemented their spot as one of the leading omnichannel jewellery brands in 100 cities
across India, spanning across a massive 3.50 lakhs of square footage in retail. The store hosts an
impressive inventory of over 1100 designs including jewellery for kids and men. CaratLane is actively
focused on expanding its kids jewellery category through various IPs, the most popular being Harry
Potter x CaratLane. Additionally the brand offers instant engraving, ear piercing, ready inventory of
higher ring sizes and personalised gifting services to all its customers, creating a delightful shopping
Speaking about the new store launch – Atul Sinha, Chief Operating Officer at CaratLane said, “For
CaratLane, reaching this remarkable milestone of our 250th store in the 100th city across India is not
just a celebration but a testament to our unwavering commitment to create beautiful and affordable
jewelry accessible to all. With every new store, we are enabling more and more consumers in a
catchment to browse and discover jewellery designs they like and try the designs in a store near
them using features like Try At Home and in store.“
The launch of this store is a part of CaratLane’s aggressive expansion plan, which includes opening
stores in tier II and III cities across India. The company’s vision is to make premium jewellery
accessible to customers in every part of the country through its omnichannel approach.

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