, GSK Consumer Healthcare, one of the leading consumer healthcare companies, announced the Sensodyne Sensitivity & Gum portfolio launch in India. Backed by superior science, Sensodyne Sensitivity & Gum portfolio offers a reliable solution to people to manage their overall Oral Health hygiene and reinforces the company vision of bringing products that help people do more, feel better and live longer.
One of the leading causes of tooth sensitivity is poor gum health. As gums recede, the underlying dentine gets exposed over time, and external triggers (like cold water, tea etc.) can stimulate nerves inside the tooth to cause a short, sharp sensation of tooth sensitivity. One in every two people in India with sensitive teeth also have gum problem that they may be unaware of. Sensodyne Sensitivity & Gum, with its dual benefit proposition provides daily Sensitivity protection & helps improve Gum health. The toothpaste helps to soothe exposed sensitive nerves inside the tooth and simultaneously also targets & removes plaque bacteria to maintain clean, healthy gums.
For the first time, Sensodyne is also launching a toothbrush simultaneously with paste. Sensodyne Sensitivity & Gum toothbrush comes with a unique design that uses soft bristles to clean teeth gently and effectively, with three times better reach along the gumline vs flat trim toothbrushes. The handle of this brush is different too and comes with a ball joint neck that absorbs pressure to protect against overbrushing.
Anurita Chopra, Area Marketing Director, GSK Consumer Healthcare, said, “Sensodyne is one of the leading brand in the country and always endeavours to bring science-backed innovative products which address relevant consumer needs. We understood that millions of people in India have sensitive teeth and also have gum problems. We realize that this can lead to compromises in their daily lives. Sensodyne Sensitivity & Gum, with its dual benefit proposition, is a simple solution that can help them manage the issue, thereby helping them enjoy everyday life without worrying about tooth sensitivity and gum problems. We are confident that the portfolio will be well received by consumers and help strengthen Sensodyne brand across the country.”
Sensodyne Sensitivity & Gum portfolio will be available pan India across groceries, pharmacies, retail chains and e-commerce players. The launch awareness will be done through TV & digital media as well as shelf visibility in retail stores. The company will continue to seek the support of dental experts and chemists to generate awareness of the dual benefit proposition.
Sensodyne Sensitivity & Gum toothpaste will be available in a pack size of 70 g with an MRP of INR 185. The toothbrush will be available in 2 SKUs – Singles pack with MRP of INR 100 & Multipack (Pack of 3) with MRP of INR 200.
Sensodyne is World’s No. 1 Sensitivity toothpaste and is recommended by dentists worldwide for sensitive teeth. Since its launch in 2011, Sensodyne has become one of the leading players in the Oral Health category in India by launching relevant innovations. The Sensitivity & Gum portfolio launch further strengthens the Sensodyne brand in India – which has a range of toothpaste and toothbrush specially designed for people with sensitive teeth. In the last year, GSK has also introduced Polident Denture adhesive for Denture wearers and Parodontax for better gum health to strengthen its position in Oral health category.