Prime Fresh launches a digital campaign to transform the Logistics of Fruit and Vegetable Sector by enhancing Farmer’s Income

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Prime Fresh Limited launches a Digital Campaign to transform the Logistics of Fruit and Vegetable Sector by enhancing Farmer’s Income. Prime Fresh Limited Company which was founded in the year of 2007 is headquartered in Ahmedabad and it is listed on Bombay Stock Exchange (India). Today Prime Fresh Limited is a ground-breaking Post- harvest management company which is developing a state-of-the-art Fresh Fruits and Vegetables Supply Chain integration for several verticals across industries locally & globally.

Today on an auspicious day where the farmers are celebrating Baisakhi, Chaitra Navratri, Gudi Padwa, Ugadi, Subho Naboborsho across the nation, Prime Fresh Limited announced the launch of it’s First Phase of B2C e-commerce fruits and vegetables platform www.primefresh.in.

This B2C platform would now enable consumers of Ahmedabad and Mumbai to order online and have fresh fruits
delivered at their doorsteps in Phase 1 of the Portal launch.

Elaborating the details, Mr. Hiren Ghelani, Director of Prime Fresh limited shared, “We have already flexed our B2C
operations of delivering fruits & vegetables in Ahmedabad, Mumbai, Navi Mumbai, Thane and Pune with a sustainable mission being Local For Vocal To Global. During CoVid-19 Pandemic, Company’s dynamics are seamlessly evolving & exploring new tech-innovative approaches to serve its valued patrons without compromising on hygiene, quality, quantity and convenience.

The size of the market ( more than 11 lac cr F&V industry, only 7-9% organized) is so large that all kind of formats and players including new entrance have the scope to grow exponentially from current levels. Infact, collaboration is likely to be a major opportunity going forward as many corporations wouldn’t want to duplicate & reinvent the entire ecosystem.

In future PRIME FRESH LIMITED is planning to develop and invest in Farm and farmers management software for planned farming to harvesting and also establish Laboratory set ups for testing of various fruits & Vegetables to
ensure residues levels upto the permissible limits. Use of softwares, Market intelligence and other research processes for better decision making on procurement planning, Harvesting, logistics, storages and pricing is one of he top priorities of Prime Fresh Limited in coming days.

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