On the occasion of World Tourism Day, Indian Hotels Company (IHCL),
South Asia’s largest hospitality company, has launched #TravelForIndia – a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives.
In line with the Government’s ‘Vocal for Local’ vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous
tourism in the pipeline, #TravelForIndia was kick-started with a special video today, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.
Speaking about the initiative , Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India’s total employment with over 4 crore jobs, is one of the most affected by the
pandemic. ‘Travel for India’ supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL’s commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler’s journey can make.”
IHCL to initiate a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer, while driving a sense of curiosity in exploring its many facets as well as making a difference to the community.
Let us come together and give the future of travel a new meaning. Rediscover India with Taj while putting a smile on the many faces you meet along your journey. Because when you travel, India moves.