Virender Sehwag’s model, ‘VS by Sehwag’, bats big on e-commerce to score 5 million customers

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Cricketing legend, Virender Sehwag’s activewear and sportswear brand, ‘VS by Sehwag’, announces its foray into online & e-commerce, to acquire five million customers by 2026. The new online store houses the brand’s range of athleisure and cricket equipment products, making it just a click away for millions of Viru fans and fitness enthusiasts across Bharat, to have the products delivered home.

VS, an acronym for Virender Sehwag and also the brand of the same name, was launched in 2020, to offer an affordable line-up in athleisure, while matching or even exceeding the quality and comfort of established global brands. It derives its tenets from the batting maestro’s philosophy and attitude of #uncompromise, thus enabling consumers ‘uncompromise’ on either quality or price and demonstrates that high quality merchandise can be delivered at a fraction of the perceived cost.

In keeping with Sehwag’s legacy, VS wear and gear will be an active player in the ‘mass’ segment, delivering uncompromising quality, performance and style at great value, while striving to swing for the fences and be fearless in its pursuits.

The online launch coincides with the opening up of 30+ products across VS Wear- a collection of Tracks, T-Shirts, Jackets and Shorts and VS Gear- a range of Cricket Bats, Gloves and Pads. The entire collection of the merchandise will only be in solid colours, in line with the simplicity of the brand’s founder. Each style has been launched in 6 colours and made with rich compact cotton, giving a soft touch and strength to the garment and made available at a price range of Rupees 499  to Rupees 1099.    

With retail strongly inclined towards digital and e-commerce in the present times, especially across tier 2 and 3 cities, towns and villages, digital presence offers the brand, wider reach and accessibility to a majority of its target customers. The brand is currently present on mobile web and desktop ( and has integrated with various payment platforms, including credit/debit cards, wallets and UPI. To provide channel benefit to the customer, It will also integrate with leading e-commerce platforms in the next 3 months.

The brand’s first store was launched in March 2020 in Ahmedabad and has added two more stores in the same city subsequently. It has upcoming stores in Vadodara (Gujarat), Kolhapur (Maharashtra) and Sultanpur (Uttar Pradesh) and has also appointed distributors in Delhi, Faridabad, Bophal, Indore, Sri Ganganagar and Kanpur. With the integration of online to the existing brick and mortar retail, brand ‘VS by Sehwag’ has incorporated an Omni-channel model through technology to serve its customers better. The brand was unveiled under the aegis of Viru Retail Pvt. Ltd., a joint-venture between Sehwag owned World of Viru Pvt. Ltd. and Stitched Textiles Pvt. Ltd.

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