Raymond Capitalizes on Casualization Trend in Shirting Fashion

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Raymond, India’s leading manufacturer and retailer of premium fabrics and apparel announced the launch of its latest vibrant collection of shirting fabrics – ‘Vibez’. Being a popular menswear brand in India, Raymond has on-boarded famed designer Suket Dhir. Suket’s work has been recognized by one of the most prestigious honours in global fashion and he has crafted an exclusive collection of ensembles for the launch of Raymond Vibez.

Raymond Vibez, a vibrant range of shirting fabrics, gains inspiration from nostalgic Indian motifs and seamlessly combines them with highly contemporary aesthetics and boldly experiments with colour palettes. The collection consists of 7 distinctive prints – Watercolour Washes, Swirling Paisley, Bold Abstract, Tie-n-Dye, Checkerboard, Deep with Indigo, and Tribal Prints.

Commenting on the launch of the Vibez collection, S. Ganesh Kumar, COO, Raymond Lifestyle Business said; As lives return back to normalcy, consumers are seeking a refreshing perspective on casualization and are increasingly experimenting with fashion sensibilities. Revamping a wardrobe can be a big mood enhancer that can uplift spirits to revel in the upcoming festive season. The launch of Vibez is apt in the current context wherein people are looking forward to shop with optimism.”Along with a wide assortment of unique prints, the collection offers a diverse colour palette for customers to choose from. The trendy and versatile prints can be tailored into multiple looks for several occasions – be it a casual hangout with friends, a clubbing night, or the long awaited road trip.

Speaking during the launch Suket Dhir said; “It was good to see Raymond come up with ‘VIBEZ’. Our interpretation for it is multi-utilitarian, versatile, cool and trendy. How clothing can change the entire atmosphere around the person wearing it, is well documented. We have played around with the fabrics in a classic SUKETDHIR style. The colours and patterns are such that it expresses the vibe or the mood of the wearer. A collection that is perfect to brighten up a gloomy winter day, and the combination of linens and corduroys to keep the cool breeze out and cool quotient in.”

The Vibez Collection is available across different fabrics such as cotton, Linen and various blends, starting at Rs. 850 onwards, per meter, across all fabric blends, and Rs. 1800 onwards for a custom tailored shirt, at all Raymond Shops and partner multi-brand outlets, as well as on www.myraymond.com.

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